We kicked off this past Friday morning with a cup of coffee, tasty donuts, and a fun ALT for Everyone chat, where Ryan and Alexa highlighted the dos and don'ts of successful brand partnerships. Just in case you missed a note or didn't get to ask that burning question, we're sharing our sharing our 7 Tips for Awesome Brand Partnerships.
But first, here's a fact from our upcoming report on the business of digital influence: 90% of bloggers and/or digital content creators don't feel like experts in pitching brands on creative collaborations.
So as you enter this new world, rest assured that you're not alone. The better news? Collectively's here to help!
Collectively's 7 Tips for Awesome Brand Partnerships
- Create your hit list. Who do you want to work with and how do you get on their radar? Engaging with them on social media is a great way to get noticed...but be genuine!
- Measure, Evaluate, Adjust: Set goals, track them, report back, and always exceed expectations.
Consider Outsourcing: Most brands won't be able to develop and/or sustain individual relationships with influencers and advocates. Consider working with an agency or network to pitch you as part of a bigger program, but make sure you understand and are comfortable with the terms of any partnership you enter into.
Don't Forget Quality Control: Have high standards and preserve your editorial integrity —are you transparent and is your content balanced between editorial and sponsored posts.
Think Outside the Box: Get collaborative with brands —find common ground to work with partners who might not be immediately appealing. For brands you love, value doesn't always mean money —doing work for free (for a charity for example) or in kind (where you receive product or services instead of payment) is sometimes the right move to make. Also, understand that it's a two way street when you work with brands: you should aim to work hard and fulfill the obligations of your agreement with them.
Understand Who is Buying: Different buyers, different perspectives. There are a lot of different types of agencies and brands out there — each one will have a different perspective on who they want to work with and why.
Know How They Evaluate: Different buyers, different goals. Define the goals up front: is it just great content? Clicks back to their website? Engagement with your content? Sales? Know what's important to them so you can knock it out of the park
Ready to get started? Sign up with Collectively here. Need to know more? Send us a note to firstname.lastname@example.org, we'd love to be in touch! If social's more your style you can find us on Twitter too at @collectivelyinc.