A few weeks ago, we had the honor of speaking on a panel at Alt Summit. (Haven't heard of Alt? It's a pretty magical event for digital influencers and content creators, and you can learn more about it here).
We presented on a hot topic: numbers!
As our co-presenter Ashlee put it: "Asking a blogger what they charge, what they earn, or to show you their real stats is like asking someone if they're pregnant...you just don't do it." It's personal, and people don't like to reveal info that is pretty confidential to their business.
Well, having partnered with hundreds of bloggers, pinners, YouTubers, Instagrammers and more over the years, Collectively is often asked "where do I stack up in the overall community in terms of size, earnings, opportunities, rates, etc." "What's average?" "What's typical?"
We got these questions so frequently at Alt last January, that when we returned to San Francisco, we kicked-off a community-wide project to uncover the data we'd need to answer these questions.
After a few months surveying our Collaborators, we compiled the results and presented a sneak peek for the Alt Summer event – and we're very excited to publish the data from the presentation here for your viewing pleasure!
PLEASE NOTE: Our goal was to publish data in aggregate to establish some general benchmarking for the business of individual digital content creators.
This data reflects aggregated input from 350 Collaborators in our community across all sizes and years of experience, who are all actively interested and seeking out brand partnerships.
We believe our report paints a realistic general picture of what is typical and average across our industry. That said, it's not perfect, and it may not reflect your personal reality.
Again, these numbers truly are meant to be guidelines. We encourage you to view the data as reference points and goal posts to better understand where you fit in, manage your own business expectations, and chart a solid path for success – whatever that means for your own content brand.
View the report here.
Questions? We'd love to hear from you. Send us a note here.