Campaign

2015 Vitamin Launch

Olly 7 1024X683 Main

@yummertime

Background

Olly was gearing up for the launch of its innovative gummy vitamins in Target retailers nationwide and needed a creative influencer marketing plan to coincide with key marketing moments to drive strongest in-store demand.

Overview

We designed a multi-tier influencer marketing program leveraging strong lifestyle voices across multiple customer categories to integrate authentic product storytelling for Olly, ultimately pointing readers and followers to their local Target to try them out.

At-A-Glance

  • 43 Influencers Activated
  • 215 Social Posts
  • 47% Above Program Goal

Program Elements

Icon 64 Pe Influencer Strategy
Influencer Strategy

Icon 64 Pe Product Sampling
Product Sampling

Icon Pe Media Assets
Brand Content & Media Assets

Icon 64 Pe Reporting
Custom Reporting

Content Highlights

1 / 5
When we launched OLLY in 2015, we knew we needed a strong partner to identify the right influencers for our target audience and help craft compelling story themes. We wanted to execute campaigns that excited influencers and their followers about OLLY, encouraged trial of our products and delivered rich content for the brand. Collectively was that partner.”
Katie Molinari