Arctic National Wildlife Refuge Initiative
To support greater protection of the coastal plain of the Arctic National Wildlife Refuge from oil drilling and other threats, Patagonia teamed with the Alaska Wilderness League to petition the Obama administration to show the public support for White House protection of the Arctic Refuge.
To encourage engagement and participation around this petition and broader awareness campaign, we identified and activated environmentally-conscience influencers to spread the message of the video and the Care2 petition through evocative storytelling and compelling imagery.
- 5MM Earned Media Impressions
- 2% Engagement Rate
- 190% Over The Initial Signatures Goal