Campaign

#WhatsInaYukon Instagram Initiative

Gmc Hero02 2X1

Yukon desert adventures by @citysage for GMC.

Background

GMC presented their new, 2016 vehicle through the social activation, What’s In A Yukon wanting to highlight a group of diverse and talented individuals to bring the #whatsinayukon hashtag to life.

Overview

GMC asked us to help build awareness on social media for their new Yukon vehicle, while testing a more lifestyle-minded content approach.

We created a social content partnership tapping 10 talented photographers across key verticals to bring the Yukon to life organically, as well as deliver brand assets for GMC.

At-A-Glance

  • 3.5MM Earned Media Reach
  • 64k Engagements
  • 45 Brand Assets

Program Elements

Icon Pe Media Assets
Brand Content & Media Assets

Icon 64 Pe Sponsored Posts
Sponsored Posts

Icon 64 Pe Influencer Strategy
Influencer Strategy

Content Highlights

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