Campaign

#YourBestHair

Livingproof Hero 2X1

@sazanhendrix

Background

Living Proof has an extraordinary, science-based approach for their hair care products, and was looking to deepen awareness and engagement to share that story authentically on social media.

Overview

To activate authentic endorsements and storytelling for Living Proof’s differentiated products across a range of individual hair types and challenges, we created a customized program, tailored to the strengths of over fifty influencers. 

A series of content programs and influencer experiences delivered buzz, engagement, and smart advocacy content for the team to integrate across various digital marketing touch points.

At-A-Glance

  • 80 Influencers Activated
  • 40MM Earned Media Reach

Program Elements

Icon 64 Pe Influencer Strategy
Influencer Strategy

Icon 64 Pe Video
Video Production

Icon 64 Pe Reporting
Custom Reporting

Icon 64 Pe Product Sampling
Product Sampling

Content Highlights

1 / 7
I was legitimately blown away by the difference in the strength and softness of my damaged hair after using Living Proof for a couple weeks. I’m a huge fan.”
Miranda Anderson
Collaborator, One Little Minute