Campaign

Latch Product Launch

Munchkin Hero2 2X1

The Latch bottle for baby feeding needs by @livinglifesmoments.

Background

Munchkin wanted to reinforce their position as a design-minded and premium brand that creates great products for families with newborns, babies and children.

Overview

Munchkin’s challenge was to partner with influential moms who could share authentic social stories of their Latch line-boosting awareness, engagement and consideration for the brand’s revamped line in 2016.

We activated Lifestyle, Family and Design-based collaborators to drive buzz for the revamped Latch line, by sharing compelling stories around motherhood.

At-A-Glance

  • 7.6MM Earned Media Reach
  • 250 Influencer Posts
  • 32K Engagements

Program Elements

Icon 64 Pe Influencer Strategy
Influencer Strategy

Icon 64 Pe Content Strategy
Content Strategy

Icon 64 Pe Product Sampling
Product Sampling

Icon 64 Pe Reporting
Custom Reporting

Content Highlights

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