Campaign

Rage Quit Gaming

Rage Quit Screenshot Test

Background

To build awareness and connect in an authentic way with a discerning, very skeptical online gaming community, HP needed a breakthrough content campaign to build awareness for it's gaming line, Omen by HP.

Overview

We developed and delivered an authentic video content and social media initiative harnesssing the energy and passion of true gaming personalities to capture honest rage quit confessionals, integrating the Omen by HP features into highly-entertaining, relatable moments for gamers to enjoy.

At-A-Glance

  • 6 Gaming Personalities
  • 6MM Video Views
  • 24 Social Posts

Program Elements

Icon 64 Pe Video
Video Production

Pe Socialcontentstrat 64
Content Strategy

Icon 64 Pe Media Assets
Brand & Media Assets

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