Campaign

Community Sampling Programs

Rodial Hero 2X1

@cakedtothenines

Background

UK-based beauty brands Rodial and Nip + Fab wanted to introduce their products to the US market with a high-impact, multi-month trial program.

Overview

We created a strategic sampling initiative for both brands to put their products front and center among top beauty voices across our community. This partnership delivered organic, influencer posts promoting and featuring the Rodial & Nip + Fab product lines with relatable, engaging content that also was leveraged by the brands in their owned and paid content plans.

At-A-Glance

  • 725 Sampling Experiences
  • 772 Influencer Posts
  • 8.5MM Earned Media Reach

Program Elements

Icon 64 Pe Product Sampling
Product Sampling

Icon 64 Pe Reporting
Custom Reporting

Icon Pe Media Assets
Brand Content & Media Assets

Content Highlights

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