">"> Beauty Uncomplicated - Collectively Inc

Campaign

Beauty Uncomplicated

Sephora Hero 2X1

Beauty Uncomplicated @Monicastylemuse

Background

To build brand awareness for the new and improved Sephora Collection, we constructed a two-tier program celebrating "Beauty Uncomplicated" on social media.

Overview

With the re-launch of its eponymous house brand, Sephora was looking to engage new and existing customers through authentic storytelling on top social platforms. We tasked credible influencers to curate photo shoots and videos—generating buzz among followers and spotlighting product in hi-res assets for the brand to repurpose.

At-A-Glance

  • 785k Engagements
  • 746k Likes
  • 65MM Earned Media Reach

Program Elements

Icon 64 Pe Influencer Strategy
Influencer Strategy

Icon 64 Pe Sponsored Posts
Sponsored Content

Icon 64 Pe Video
Original Video

Icon 64 Pe Product Sampling
Product Sampling

Content Highlights

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