Campaign

That Bass Tour

Mt 2X1

@meghan_trainor BTS That Bass Tour

Background

HP was looking to amplify it's sponsorship of Meghan Trainor’s That Bass Tour, connecting and engaging with a younger millennial audience while promoting the versatility of their new x360 convertible laptop in a creative way.

Overview

We created an integrated marketing campaign anchored in influencer video content that bridged online and offline engagement for the brand. Generating original video and social content across 17 tour stops, this award-winning campaign creatively leveraged influencer content across paid and owned channels to deliver a 360-degree brand strategy.

At-A-Glance

  • 256 Collaborators
  • 1,200 Social Posts
  • 572K Engagements

Program Elements

Icon 64 Pe Events
Event Integrations

17 Tour Stops

Icon 64 Pe Video
Video Production

Icon 64 Pe Sponsored Posts
Sponsored Posts

Icon 64 Pe Media Assets
Brand & Media Assets

Play

Content Highlights

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