To build brand awareness for the new and improved Sephora Collection, we constructed a two-tier program celebrating "Beauty Uncomplicated" on social media.
With the re-launch of its eponymous house brand, Sephora was looking to engage new and existing customers through authentic storytelling on top social platforms. We tasked credible influencers to curate photo shoots and videos—generating buzz among followers and spotlighting product in hi-res assets for the brand to repurpose.
- 785k Engagements
- 746k Likes
- 65MM Earned Media Reach