Campaign
That Bass Tour
@meghan_trainor BTS That Bass Tour
Background
HP was looking to amplify it's sponsorship of Meghan Trainor’s That Bass Tour, connecting and engaging with a younger millennial audience while promoting the versatility of their new x360 convertible laptop in a creative way.
Overview
We created an integrated marketing campaign anchored in influencer video content that bridged online and offline engagement for the brand. Generating original video and social content across 17 tour stops, this award-winning campaign creatively leveraged influencer content across paid and owned channels to deliver a 360-degree brand strategy.
At-A-Glance
- 256 Collaborators
- 1,200 Social Posts
- 572K Engagements
Program Elements
Event Integrations
17 Tour Stops
Video Production
Sponsored Posts
Brand & Media Assets
Play
Content Highlights
@designlovefest
@designlovefest
