Over a three-year partnership, Collectively collaborated with Converse on a series of innovative campaigns designed to build brand awareness, drive engagement, and foster community among Gen-Z and other target audiences.
Throughout the partnership, Collectively executed ten key campaigns to enhance brand visibility and engagement. Among these, the #ForeverChuck campaign encouraged teens to share their personal #ForeverChuck moments, showcasing the versatility and timeless style of Chucks.
Another notable initiative was the Converse at Journeys program, which featured creative back-to-school ambassadors using DIY materials to personalize their sneakers. Additionally, the ERX Jewel Pack launch generated excitement through influencer gifting, with influencers spreading the word and generating buzz around the new product.
These campaigns, along with others, leveraged influencer marketing to produce dynamic content that resonated with audiences on Instagram and TikTok, highlighting self-expression, creativity, and the cultural relevance of the Converse brand.
Over the course of a 3-year partnership, Collectively and Converse delivered exceptional results across 10 campaigns, engaging 220 creators. In total, 26.5 million paid and organic impressions were generated and content drove 5.8 million engagements. The influencer content achieved a 9.34% engagement rate and a 25.97% in-feed view rate, showcasing the power of diverse creators to resonate with target audiences. Content not only inspired creativity and self-expression but also significantly enhanced Converse's visibility and reputation among Gen-Z and other key demographics.
