Why virtual influencers have died off despite the AI boom that has a chokehold on the industry

‘Volume and speed of content creation’ for TikTok has marketers considering lead agencies for the platform

Nearly five months after Bud Light’s botched Mulvaney partnership, trans influencers — and brands — are still feeling the impact

Kai Cenat’s giveaway-turned-riot underlines the trickiness of executing influencer events

New FTC guidelines could prompt marketers, influencers to revisit endorsement practices

Advertising execs: Threads’ built-in scale gives it a leg up on Twitter competitors