Another sign the creator economy is growing up: brands hiring agencies of record
How Tresemmé’s influencer-first strategy turned a legacy brand into a Gen Z favorite
How Dove’s Crumbl & Walmart collab cracked the code on Gen Z engagement
Agencies create specialist units to help marketers’ solve for AI search gatekeepers
Brands Gain Visibility Into How Large Language Models Perceive Them
TRESemmé’s Paige DeSorbo Collab Gives Unilever’s Influencer-First Strategy a Glossy Start