COLLECTIVELY GENERAL PRIVACY POLICY

Last modified : May 30th, 2025

THIS GENERAL PRIVACY POLICY (“GENERAL PRIVACY POLICY”) APPLIES TO INFORMATION COLLECTED ONLINE AND OFFLINE BY COLLECTIVELY, INC. AND ITS CORPORATE AFFILIATE COLLECTIVELY UK LIMITED (TOGETHER, “COLLECTIVELY” OR "WE" OR “US” OR “OUR”) INCLUDING THROUGH YOUR USE OF THE WEBSITE COLLECTIVELYINC.COM AND ANY SUBDOMAINS THEREOF (THE “WEBSITE”) AND THE SERVICES, FEATURES, AND INFORMATION AVAILABLE THROUGH THE SITE AND/OR ANY MOBILE APPLICATIONS AND/OR OTHER SERVICES WE MAY OFFER (TOGETHER WITH THE WEBSITE, ALONG WITH ASSOCIATED AND SUCCESSOR WEBSITES, APPLICATIONS, FEATURES, INFORMATION, AND SERVICES, OR ANY PART THEREOF, THE “SERVICE”). “YOU” AND “YOUR” MEAN A USER OF THE SERVICE.

Collectively, Inc.’s address is 1600 Bryant St. #410750, San Francisco, CA 94141. Collectively UK Limited’s address is 151 Rosebery Avenue, London, England, EC1R 4AB.

Notwithstanding the foregoing, this General Privacy Policy does not apply to information processed under Collectively’s Influencer Privacy Policy. Specifically, if you are an influencer, Collectively’s Influencer Privacy Policy governs in your capacity as an influencer (including in connection with any application you submit to join the Collectively network, including at https://collectivelyinc.com/in...) and this General Privacy Policy will apply to you in your capacity as a general user of our Service. For more information, please click here to view our Influencer Privacy Policy.

Your Consent
Please review this General Privacy Policy periodically. You should read this entire Policy before submitting information, including personal information, to us in any form or using our Site. Whenever you submit personal information to us, you consent to the collection, use, disclosure, transfer, and storage of that information in accordance with this General Privacy Policy.

All personal information may be used for the purposes stated in this General Privacy Policy. We may make full use of all information that is de-identified, aggregated, or otherwise not in personally identifiable form. We may also make full use of all user-generated content you submit to us.

Location-Specific Notices

If you are located within the United Kingdom or the European Union, the following region-specific Terms apply:

European Union & Switzerland; United Kingdom

If you are a California, Texas, or Nebraska resident, please the following sections of this Policy:

California

Multi-State Consumer Notice (Nebraska and Texas)

As used in this General Privacy Policy, the terms “using” and “processing” information include using cookies on a computer, subjecting the information to statistical or other analysis and using or handling information in any way, including, but not limited to collecting, storing, evaluating, modifying, deleting, using, combining, disclosing and transferring information within Collectively or among our affiliates within the United States or internationally.

1. WHAT INFORMATION ABOUT ME IS COLLECTED?

Personally identifiable information is information that identifies you or can be used to identify or contact you, which includes your name, address, email address, brand or agency, contact information, or any other additional information you submit to us.

We collect personal information using three methods: 1) from you when you choose to voluntarily provide it to us or our affiliates; 2) using automated technology, including when you visit our Website or interact with our electronic advertisements or communications; and 3) using third party sources including but not limited to service providers, entities providing data analysis and analytics, social media and social networking websites and other entities.

For details about what information we collect, please see our Annex 1 below.

2. HOW IS INFORMATION COLLECTED (INCLUDING THROUGH THE USE OF COOKIES AND ACTION TAGS)?

We collect personally identifiable information that you submit to us. We may also obtain information from public sources or third parties. We also collect personally identifiable information about you through the Website as set forth below.

Cookies

We may collect information passively using “cookies” and “action tags”.

“Cookies” are small text files that can be placed on your computer or mobile device in order to identify your web browser and the activities of your computer on the Service and other websites. Cookies can be used to personalize your experience on the Service (such as dynamically generating content on webpages specifically designed for you), to assist you in using the Service (such as saving time by not having to reenter your name each time you use the Service), and to allow us to statistically monitor how you are using the Service to help us improve our offerings.

In addition to cookies that we may place on your computer or mobile device, cookies might also be placed on your computer or mobile device by third parties that we use to collect information in order to provide analytics-related and other services. In the course of providing such services, such third-party providers could place or recognize unique cookies on your browser.

You do not have to accept cookies to use the Service. Although most browsers are initially set to accept cookies, you may reset your browser to notify you when you receive a cookie or to reject cookies generally. Most browsers offer instructions on how to do so in the "Help" section of the toolbar. However, if you reject cookies, certain features or resources of the Service may not work properly or at all and you may experience some loss of convenience.

For the avoidance of doubt, the Service may use third-party service platforms (including to help analyze how users use the Service). These third-party service platforms may place cookies on your computer or mobile device. If you would like to disable "third party" cookies, you may be able to turn them off by going to the third party's website.

We have utilized and engaged with Google as a Service Provider by turning on restricted settings. This limits the information provided to Google. For more information about how your information is disclosed to Google, please visit Google’s privacy policy.

"Action tags," also known as web beacons or gif tags, are a web technology used to help track website usage information, such as how many times a specific page has been viewed. Action tags are invisible to you, and any portion of the Service, including advertisements, or e-mail sent on our behalf, may contain action tags.

By using cookies and action tags together, we can gain valuable information to improve the Service and measure the effectiveness of our advertising and marketing campaigns. We may also combine information collected from cookies with information that you may provide, such as information provided in a form that you complete. Information collected from some cookies placed on the website is used to deliver advertisements to Collectively Site visitors when such visitors are visiting other websites, including Facebook and LinkedIn.

Finally, you should be aware that third parties may use their own cookies or action tags when you click on a link to their websites or services on or from the Service. This General Privacy Policy does not govern the use of cookies or action tags or the use of your information by such third-party websites or services.

Log Files.

We also collect information through our Internet log files, which record data such as user search queries, IP addresses, browser types, domain names, and other anonymous statistical data involving the use of the Service. This information may be used to analyze trends, to administer the Service, to monitor the use of the Service, and to gather general demographic information. We may link this information to personally identifiable information for these and other purposes such as personalizing your experience on the Service and evaluating the Service in general.

3. WHAT DOES COLLECTIVELY DO WITH THE INFORMATION IT COLLECTS?

We use the information collected to provide the Services to you, to help us understand who uses the Services, for internal operations such as operating and improving the Service, to contact you for customer service and billing purposes, and, unless you opt out (to the extent permitted by applicable law), so that we and third parties acting on our behalf can contact you about products and services that may be of interest to you.

Unless you opt out (to the extent permitted by applicable law), we may send you electronic newsletters, contact you about the Service and products, services, information and news that may be of interest to you, provide you with marketing materials, and provide you with targeted feedback. If you no longer desire to receive these communications, we will provide you with the option to change your preferences in each communication we send to you. You may also inform us by email to: privacy@collectivelyinc.com.

If you identify yourself to us by sending us an e-mail with questions or comments, we may use your information (including personally identifiable information) to respond to your questions or comments, and we may file your questions or comments (with your information) for future reference.

We may also use the information collected to send announcements and updates regarding the Service or, if applicable, about your Organization’s billing account status. You will not be able to unsubscribe from these important Service announcements and notices as they contain important information relevant to your use of the Service and are necessary for the performance of our contract with you or your Organization.

  1. For more details on how we use personal information, see Annex 1 below.

4. HOW DOES COLLECTIVELY DISCLOSE INFORMATION TO THIRD PARTIES?

We generally disclose information we gather from you through the Services to the following types of third parties and as otherwise set forth in this General Privacy Policy or as specifically authorized by you.

Service Providers.

We may employ independent contractors, vendors, and suppliers (collectively, "Service Providers") to provide specific services and products related to the Service, such as hosting and maintaining the Service and developing applications for the Service. In the course of providing products or services to us, these Service Providers may have access to information collected through the Service, including your personally identifiable information. We use reasonable efforts to ensure that these Service Providers are capable of protecting the security of your personally identifiable information, including entering into requisite agreements to safeguard your PII as required under applicable law.

Laws and Legal Rights.

We may disclose your information (including personally identifiable information) if we believe in good faith that we are required to do so in order to comply with an applicable statute, regulation, rule or law, a subpoena, a search warrant, a court or regulatory order, lawful requests by public authorities, including to meet national security or law enforcement requirements, or other valid legal process. We may disclose personally identifiable information in special circumstances when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be violating a contract with us, to detect fraud, for assistance with a delinquent account, or to protect the safety and/or security of our users, the Service or the general public.

Professional Advisors.

We may provide your information to professional advisors, such as lawyers, auditors, bankers, and insurers, where necessary in the course of the professional services that they render to us.

Sale of Business.

We reserve the right to transfer information to a third party in connection with a sale, merger, or other transfer of all or substantially all of the assets of Collectively or any of its Corporate Affiliates (as defined below), or that portion of Collectively or any of its Corporate Affiliates to which the Service relates, or in connection with a strategic investment by a third party in Collectively, or in the event that we discontinue our business or file a petition or have filed against us a petition in bankruptcy, reorganization or similar proceeding.

Corporate Affiliates.

We may disclose information (including personally identifiable information) about you to our Corporate Affiliates, including our parent company, Brandtech Influence Marketing Group Inc, and our ultimate parent, The Brandtech Group LLC. For purposes of this General Privacy Policy: "Corporate Affiliate" means any person or entity which directly or indirectly controls, is controlled by or is under common control with Collectively, Inc. and/or Collectively UK Limited, whether by ownership or otherwise; and “control” means possessing, directly or indirectly, the power to direct or cause the direction of the management, policies or operations of an entity, whether through ownership of fifty percent (50%) or more of the voting securities, by contract or otherwise.

Third Parties Generally.

We may provide to third parties aggregated, de-identified non-PII of users and visitors to our Website.

5. DOES THIS PRIVACY POLICY APPLY WHEN I CLICK ON OTHER WEBSITES OR SERVICES LINKED ON THE SITE?

In providing our Services, we may provide you with access to other websites and other third-party services. Please be aware that we are not responsible for the privacy practices of any websites or services other than our services at Collectively. A link to a third-party website does not constitute or imply endorsement by us. Additionally, we cannot guarantee the quality or accuracy of information presented on those websites. We encourage you to read the privacy policies or statements of each and every such website and service. This General Privacy Policy applies solely to information collected by us through the Service.

6. DOES COLLECTIVELY COLLECT INFORMATION FROM CHILDREN UNDER 13 YEARS OF AGE?

We are committed to protecting the privacy of children. The Website and Services are not designed for or directed to children under the age of 13. In connection with the use of the Service, we do not collect personally identifiable information from any person we actually know is under the age of 13.

7. SECURITY

We value your privacy and appreciate you entrusting your information with us. We strive to provide transmission of your information from your computer or mobile device to our servers through techniques that are consistent with commercially reasonable standards and to employ administrative, physical, and electronic measures designed to protect your information from unauthorized access.

Notwithstanding the above, you should be aware that there is always some risk involved in transmitting information over the internet. There is also some risk that others could find a way to thwart our security systems. As a result, while we strive to protect your information, we cannot ensure or warrant the security or privacy of any information you transmit to us, and you do so at your own risk.

8. INTERNATIONAL TRANSFER OF DATA

If you are a user residing outside of the United States including, but not limited to the European Union or United Kingdom, note that your PII may be transferred to the United States, where our servers are located.

If you are a European Union or United Kingdom resident, please see the EU/UK Notice on transfers.

Personally identifiable information collected through our Website including any engagement with or on the Website may be transferred from time to time to our offices or personnel, or to third parties, located throughout the world, and may be viewed and hosted anywhere in the world, including countries that may not have laws of general applicability regulating the use and transfer of such data. By engaging on our Website or otherwise engaging with Collectively, you voluntarily consent to the trans-border transfer and hosting of such information. Without limitation of the foregoing, you hereby expressly grant consent to Collectively to:

(a) process and disclose such information in accordance with this General Privacy Policy;

(b) transfer such information throughout the world, including to the United States or other countries that do not ensure adequate protection for personally identifiable information (as determined by the European Commission or the UK Information Commissioner’s Office, as applicable, each an “Inadequate Jurisdiction”); and

(c) disclose such information to comply with lawful requests by public authorities, including to meet national security or law enforcement requirements.

If you are a user accessing the Website from a jurisdiction with laws or regulations governing personal data collection, use, and disclosure that differ from those of the United States, please be advised that all aspects of the Service are governed by the internal laws of the United States and the state of California, USA, regardless of your location.

9. RECORD RETENTION

We will only retain your personally identifiable information for as long as necessary to fulfill the purposes for which we collected it or as otherwise permitted by applicable law.

To determine the appropriate retention period for personally identifiable information, we consider the amount, nature, and sensitivity of that information, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process your personally identifiable information and whether we can achieve those purposes through other means, and the applicable legal requirements.

10. DO NOT TRACK

The term “Do Not Track” refers to a HTTP header offered by certain web browsers to request that websites refrain from tracking the user. We take no action in response to Do Not Track requests.

11. HOW WILL I KNOW IF THERE ARE ANY CHANGES TO THIS GENERAL PRIVACY POLICY?

We may revise this General Privacy Policy from time to time. We will not make changes that result in significant additional uses or disclosures of your personally identifiable information without allowing you to “opt in” to such changes. We may also make non-significant changes to this General Privacy Policy that generally will not significantly affect our use of your personally identifiable information, for which your opt-in is not required. We encourage you to check this page periodically for any changes. If any non-significant changes to this General Privacy Policy are unacceptable to you, you must immediately contact us and, until the issue is resolved, stop using the Service.

12. WHOM DO I CONTACT IF I HAVE ANY PRIVACY QUESTIONS?

If you have any questions or comments about this General Privacy Policy, please contact us in any of the following ways:

By email:
privacy@collectivelyinc.com.

By postal mail or courier:
Attn: Privacy
Collectively, Inc.
1600 Bryant St #410750, San Francisco, CA 94141


ANNEX 1


Category of Information Collected

Examples

Collected From

Purposes

Disclosed to

Sold or Shared

Retention Period

Personal Identifiers

Real name, alias, postal address including zip code, online identifier, email, and any other information you may provide to us.

Directly from you. For example, when you complete forms or make submissions our Website, when you contact us by phone or email, or subscribe to our mailing lists or newsletter; or when you access our content or engage with us on social media such as Facebook, Twitter, Instagram, etc.

Indirectly from you using automated technology such as cookies, web beacons, and pixels.

From third-party sources such as Google, social media sites such as Facebook, Twitter, Instagram, third-party service providers, opt-in lists,

To fulfil or meet the reason you provided the information. For example, if you share your name and contact information to inquire about our Services, have general inquiries, or contacting us from the press, we will use that personal information to respond to your inquiry.

To provide, administer, expand, support, personalize, and develop our Website, products, and services.

To provide you with customer service and support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.

To send promotional communications or special marketing offers about new or additional products, services, and promotions that might be of interest to you (unless you have requested that we not send such communications).

To enhance, modify, or improve our business, Website, products and services.

To personalize your Website experience and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our Website, third-party sites, and via email or text message (with your consent, where required by law).

To help maintain the safety, security, and integrity of our Website, products and services, databases and other technology assets, and business.

For records, testing, research, analysis, and product development, including to develop and improve our business, Website, products, and services and other business purposes.

To comply with our policies, procedures, and legal obligations, including to respond to law enforcement and government authority requests and as required by applicable law, court order, or governmental regulations, investigating fraudulent activity, resolving disputes, and enforcing our legal agreements and policies.

As described to you when collecting your personal information or as otherwise set forth in the General Privacy Policy and Notices.

Consultants, service providers, and contractors that we use to support our business and operations (e.g., vendors that help with hosting or operating our Website, data-storage vendors, customer service centers, entities that deliver communications on our behalf, and fraud detection service providers) who have agreed to keep the information confidential and use it only to provide the applicable services;

Third-parties (including, without limitation, governmental agencies) if required to do so by law, regulation or court order; to respond to governmental and/or law enforcement requests; and,

An acquirer or successor-in-interest in the event of a reorganization, merger, sale, change of control, consolidation, joint venture, assignment, transfer or other disposition of all or any part of the business or its affiliates including any negotiation thereof.


No

We will retain your Personal Information for as long as it is necessary and to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies.

Internet/Network Activity

IP address, your device information, domain name, browsers you used to access our Website and services, webpages viewed

Your computer or mobile device, through your online activities and interactions with us, including, without limitation, your use of our services, your online activity on our Website, and on our social media channels or through our third-party sources.

Third-party sources include third-party service providers, opt-in lists, publicly available data, consumer reporting agencies, other companies and referrals.

To provide, administer, expand, support, personalize, and develop our Website, products, and services.

To create, maintain, customize, and secure your account with us.

To enhance, modify, or improve our business, Website, products and services.

To personalize your Website experience and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our Website, third-party sites, and via email or text message (with your consent, where required by law).

To help maintain the safety, security, and integrity of our Website, products and services, databases and other technology assets, and business.

For records, testing, research, analysis, and product development, including to develop and improve our business, Website, products, and services and other business purposes.

To comply with our policies, procedures, and legal obligations, including to respond to law enforcement and government authority requests and as required by applicable law, court order, or governmental regulations, investigating fraudulent activity, resolving disputes, and enforcing our legal agreements and policies.

As described to you when collecting your personal information or as otherwise set forth in the General Privacy Policy and Notices.

To evaluate or conduct a change of control of some or all of Collectively’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Collectively about our Website users is among the assets transferred

Consultants, service providers, and contractors that we use to support our business and operations (e.g., vendors that help with hosting or operating our Website, data-storage vendors, customer service centers, entities that deliver communications on our behalf, and fraud detection service providers) who have agreed to keep the information confidential and use it only to provide the applicable services;

Third-parties (including, without limitation, governmental agencies) if required to do so by law, regulation or court order; to respond to governmental and/or law enforcement requests; and,

An acquirer or successor-in-interest in the event of a reorganization, merger, sale, change of control, consolidation, joint venture, assignment, transfer or other disposition of all or any part of the business or its affiliates including any negotiation thereof.

No

We will retain your Personal Information for as long as it is necessary and to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies.

Business-to-Business (“B2B”) Information

Name, phone number, address, email address and other contact and relationship information consistent with your role in facilitating the business relationship.

You, if you are a contact person for any of our business partners, vendors, distributors, suppliers, service providers, contractors, or other entities with which we have a business relationship or potential business relationship.

For internal purposes, including to contact you, send and receive information, and otherwise facilitate the business relationship.

We do not disclose B2B Information outside our business relationship without your consent.

No

We will retain your B2B Information for as long as it is necessary to fulfill the purposes outlined in this Policy and as otherwise needed to comply with applicable law and internal company policies.