Cre­ator mar­ket­ing isn’t a chan­nel brands can bolt onto a cam­paign any­more. It’s becom­ing part of how the strongest brands build, com­mu­ni­cate and grow.

In this episode of Col­lec­tive­ly Ver­i­fied, host Natal­ie Sil­ver­stein sits down with Ryan Stern, Co-Founder and CEO of Col­lec­tive­ly, to exam­ine what more than a decade inside cre­ator mar­ket­ing reveals about where the indus­try is now. From the rise of cre­ator-led strat­e­gy to the over­looked intel­li­gence hid­ing in com­ment sec­tions, Ryan shares what she’s see­ing inside the work, and what lead­ing brands are doing dif­fer­ent­ly. Togeth­er, they explore why cre­ators are influ­enc­ing far more than con­tent, what mar­keters can learn from the com­mu­ni­ties form­ing around them, and why the next era of cre­ator mar­ket­ing will require brands to rethink not just their cam­paigns, but how their orga­ni­za­tions operate.