Creator marketing isn't a channel brands can bolt onto a campaign anymore. It's becoming part of how the strongest brands build, communicate and grow.

In this episode of Collectively Verified, host Natalie Silverstein sits down with Ryan Stern, Co-Founder and CEO of Collectively, to examine what more than a decade inside creator marketing reveals about where the industry is now. From the rise of creator-led strategy to the overlooked intelligence hiding in comment sections, Ryan shares what she's seeing inside the work, and what leading brands are doing differently. Together, they explore why creators are influencing far more than content, what marketers can learn from the communities forming around them, and why the next era of creator marketing will require brands to rethink not just their campaigns, but how their organizations operate.