Throughout the year, Collectively partnered with a diverse array of small business owners, consumers, and accountant influencers to highlight how QuickBooks helps elevate their businesses. The partnership focused on driving brand reputation, awareness, and consideration through authentic storytelling. By activating 142 influencers across 24 campaigns, we aimed to build the QuickBooks brand, engage audiences, drive traffic, and support specific "ask the expert" campaigns.
The content strategy was designed to resonate with a broad audience, featuring real-life success stories and practical demonstrations of QuickBooks' capabilities. The influencers shared their unique experiences and the various ways QuickBooks streamlined their operations, provided valuable insights, and facilitated business growth. This multifaceted approach ensured that the campaign reached different audience segments, from small business owners to consumers and accountants.