Collectively partnered with Nike to launch and create awareness for the new NIKE INVINCIBLE running shoe, aiming to drive product consideration and traffic to Nike's shop page.
To promote the NIKE INVINCIBLE running shoe, Collectively collaborated with 33 influencers who utilized product tags and strategic calls to action to direct traffic to Nike’s shop page. The campaign focused on creating engaging video content to encourage purchase intent and leveraged both macro and micro influencers to optimize conversion rates. By tapping into consumer influencer archetypes, the campaign aimed to inspire purchases and generate substantial demand for the new running shoe.
The campaign achieved impressive results, with a cumulative 7.38% Add to Wishlist rate driven by strong video content. Macro influencers delivered remarkable lower funnel results, achieving a 50% stronger conversion rate than micro influencers. Consumer influencer archetypes drove the bulk of the program's conversion impact, inspiring the majority of purchases and delivering thousands of dollars in demand. These results highlight the effectiveness of the strategic influencer activation in driving product consideration and generating significant demand for the NIKE INVINCIBLE running shoe.
