Tiffany & Co. wanted to drive desirability and educate followers about their extensive range of engagement rings and wedding bands, showcasing their exquisite product offerings through authentic and entertaining content.
Collectively activated a diverse range of tastemaker couples to create immersive, first-hand POV content, showcasing Tiffany & Co.’s exquisite engagement rings and wedding bands through personal engagement stories. Three NYC-based couples shared their unique engagement narratives and shopping experiences at the Tiffany Landmark, creating content on the Love & Engagement floor.
The "Love & Engagement" campaign achieved remarkable results. The organic content earned an impressive 11.24% engagement rate, outperforming Tiffany's 6.11% benchmark by 84%. Additionally, the content generated a 14.60% comment relevancy rate, surpassing the 12% goal. Overall, the campaign content drove 237.6K total views at a 25.61% view rate, demonstrating strong audience engagement and interest in Tiffany & Co.'s engagement rings and wedding bands. This campaign successfully showcased the brand's offerings through authentic, relatable content, further solidifying Tiffany & Co.'s position as a premier destination for engagement jewelry.
