The State of the Social Influence Business in 2018 and Beyond
Introducing our most recent report—a deep dive into the latest developments in our rapidly changing industry.
The report
A Data-Driven Approach.
A 360-degree view into the practice of influencer marketing as measured by responses from more than 1,000 influencers and proprietary data from more than 100 Collectively campaigns that took place in 2017. The report reveals actionable insights for marketers and content creators, and best practices for how they can partner successfully.
- Who Influencers Are
- Current State of the Business
- Brand-Influencer Matchmaking
- Collaboration Logistics
- Content Costs
- Distribution Trends
- Platform Evolution
- 2018 Predictions