The 2022 Report
Influencer marketing is stronger than ever and shows no signs of slowing. In our latest industry report, we offer invaluable perspectives from marketers, content creators, and Gen Z consumers.
Influencer Marketing in 2022
Marketer’s Playbook
We surveyed brand marketers, creators, and a representative cohort of Gen Z students from the University of California Berkeley.
SOURCES
310
Influencers
26
Brand Marketers
143
Gen Z Students
13
Industries
389
Collaborations
As the number of creators increases globally, so does consumer desire to connect through traditional social media and new platforms like the metaverse. This guide for both marketers and creators gives everyone the insights and info they need to make the most of influencer marketing in the year ahead.
