The 2022 Report

Influencer marketing is stronger than ever and shows no signs of slowing. In our latest industry report, we offer invaluable perspectives from marketers, content creators, and Gen Z consumers.

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Influencer Marketing in 2022

Marketer’s Playbook

We surveyed brand marketers, creators, and a representative cohort of Gen Z students from the University of California Berkeley.


SOURCES

310
Influencers
26
Brand Marketers
143
Gen Z Students
13
Industries
389
Collaborations

As the number of creators increases globally, so does consumer desire to connect through traditional social media and new platforms like the metaverse. This guide for both marketers and creators gives everyone the insights and info they need to make the most of influencer marketing in the year ahead.


Click the link to download the report:

"Influencer Marketing in 2022—Marketer’s Playbook"

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