It’s time to check all assumptions about influencer marketing—2020 changed everything. Our latest industry report covers learnings from that pivotal year.
As our discipline becomes tuned toward performance, marketers must balance results with the humanity behind the practice—from the values that guide partner selection to equity in compensation, it’s a critical time to refine one’s approach.
Our analysis covers everything from the impact of COVID-19 and the social justice movements in the US, to the rising cost of creator partnerships and growing demand for content licensing.
Catch up on what's in—and what’s out—when it comes to:
Click the link to download the report: