Campaign

7 Holiday Sins

Miumiu Hero 2X1

Pride personafied by @lizzie_darden.

Background

To stand out among fragrance brands during the noisy holiday season, Coty, Inc. wanted a creative approach for generating awareness and buzz on social media in support for Miu Miu’s “7 Holiday Sins” digital video campaign.

Overview

We created a unique editorial-driven social media program designed to reach an audience beyond the beauty vertical. Recruiting from unexpected categories like food, design, and DIY—we worked with our digital influencers to bring the campaign creative direction and product messaging to life in a standout way in unexpected social media environments.

At-A-Glance

  • 7 Editorial "Sins" Concepted
  • 34 Influencer Posts
  • 2MM Earned Media Reach

Program Elements

Icon 64 Pe Influencer Strategy
Influencer Strategy

Icon 64 Pe Content Strategy
Content Strategy

Icon 64 Pe Sponsored Posts
Social Posts

Content Highlights

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