Campaign

Community Sampling Programs

Background

UK-based beauty brands Rodial and Nip + Fab wanted to introduce their products to the US market with a high-impact, multi-month trial program.

Overview

We created a strategic sampling initiative for both brands to put their products front and center among top beauty voices across our community. This partnership delivered organic, influencer posts promoting and featuring the Rodial & Nip + Fab product lines with relatable, engaging content that also was leveraged by the brands in their owned and paid content plans.

725
Sampling Experiences
772
Influencer Posts
8.5MM
Earned Media Reach

Daphne Blunt
@daphneblunt

Content Highlights

Daphne Blunt
@daphneblunt

Julianne Cronin
@juliannecronin

Nida
@cakedtothenines

Beyond Beauty Lounge
@beyondbeautylounge

Beyond Beauty Lounge
@beyondbeautylounge

Cait Weingartner
@prettyandfun

Doralys Britto
@doralysbritto

More Work