UK-based beauty brands Rodial and Nip + Fab wanted to introduce their products to the US market with a high-impact, multi-month trial program.
We created a strategic sampling initiative for both brands to put their products front and center among top beauty voices across our community. This partnership delivered organic, influencer posts promoting and featuring the Rodial & Nip + Fab product lines with relatable, engaging content that also was leveraged by the brands in their owned and paid content plans.
Daphne Blunt@daphneblunt
Julianne Cronin@juliannecronin
Nida@cakedtothenines
Beyond Beauty Lounge@beyondbeautylounge
Cait Weingartner@prettyandfun
Doralys Britto@doralysbritto