Campaign
7 Holiday Sins
Pride personafied by @lizzie_darden.
Background
To stand out among fragrance brands during the noisy holiday season, Coty, Inc. wanted a creative approach for generating awareness and buzz on social media in support for Miu Miu’s “7 Holiday Sins” digital video campaign.
Overview
We created a unique editorial-driven social media program designed to reach an audience beyond the beauty vertical. Recruiting from unexpected categories like food, design, and DIY—we worked with our digital influencers to bring the campaign creative direction and product messaging to life in a standout way in unexpected social media environments.
At-A-Glance
- 7 Editorial "Sins" Concepted
- 34 Influencer Posts
- 2MM Earned Media Reach
Program Elements
Influencer Strategy
Content Strategy
Social Posts
Content Highlights
@blairz
@CatherineJKim
@lizzie_darden
@lizzie_darden
@sugarandcloth
@suiteonestudio
@thecollecteur
@lizzie_darden
@blairz
@CatherineJKim
@lizzie_darden
@lizzie_darden
@sugarandcloth
@suiteonestudio
@thecollecteur
@lizzie_darden
