Campaign

2015 Vitamin Launch

Background

Olly was gearing up for the launch of its innovative gummy vitamins in Target retailers nationwide and needed a creative influencer marketing plan to coincide with key marketing moments to drive strongest in-store demand.

Overview

We designed a multi-tier influencer marketing program leveraging strong lifestyle voices across multiple customer categories to integrate authentic product storytelling for Olly, ultimately pointing readers and followers to their local Target to try them out.

43
Influencers Activated
215
Social Posts
47%
Above Program Goal

LaTonya
@latonyayvette

Content Highlights

LaTonya
@latonyayvette

Hanna Sofia Montazami
@hannamontazami

Shannon
@itsybitsyindulgences

Twist Me Pretty
@twistmepretty

Lynlee Poston
@lynleeposton

When we launched OLLY in 2015, we knew we needed a strong partner to identify the right influencers for our target audience and help craft compelling story themes. We wanted to execute campaigns that excited influencers and their followers about OLLY, encouraged trial of our products and delivered rich content for the brand. Collectively was that partner.”
Katie Molinari

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