HP was looking to amplify it's sponsorship of Meghan Trainor’s That Bass Tour, connecting and engaging with a younger millennial audience while promoting the versatility of their new x360 convertible laptop in a creative way.
We created an integrated marketing campaign anchored in influencer video content that bridged online and offline engagement for the brand. Generating original video and social content across 17 tour stops, this award-winning campaign creatively leveraged influencer content across paid and owned channels to deliver a 360-degree brand strategy.
