Campaign
Rage Quit Gaming
Background
To build awareness and connect in an authentic way with a discerning, very skeptical online gaming community, HP needed a breakthrough content campaign to build awareness for it's gaming line, OMEN by HP.
Overview
We developed and delivered an authentic video content and social media initiative harnesssing the energy and passion of true gaming personalities to capture honest rage quit confessionals, integrating the OMEN by HP features into highly-entertaining, relatable moments for gamers to enjoy.
At-A-Glance
- 6 Gaming Personalities
- 6MM Video Views
- 24 Social Posts
Program Elements
Video Production
Content Strategy
Brand & Media Assets
Play
