Living Proof has an extraordinary, science-based approach for their hair care products, and was looking to deepen awareness and engagement to share that story authentically on social media.
To activate authentic endorsements and storytelling for Living Proof’s differentiated products across a range of individual hair types and challenges, we created a customized program, tailored to the strengths of over fifty influencers.
A series of content programs and influencer experiences delivered buzz, engagement, and smart advocacy content for the team to integrate across various digital marketing touch points.
Stephanie Liu Hjelmeseth@honeynsilk
@mimigstyle, @designlovefest, @sazanhendrix, @keikolynn
I was legitimately blown away by the difference in the strength and softness of my damaged hair after using Living Proof for a couple weeks. I’m a huge fan.”