Campaign

#YourBestHair

Background

Living Proof has an extraordinary, science-based approach for their hair care products, and was looking to deepen awareness and engagement to share that story authentically on social media.

Overview

To activate authentic endorsements and storytelling for Living Proof’s differentiated products across a range of individual hair types and challenges, we created a customized program, tailored to the strengths of over fifty influencers.

A series of content programs and influencer experiences delivered buzz, engagement, and smart advocacy content for the team to integrate across various digital marketing touch points.

80
Influencers Activated
40MM
Earned Media Reach

Stephanie Liu Hjelmeseth
@honeynsilk

Content Highlights

Stephanie Liu Hjelmeseth
@honeynsilk

Siham Mazouz
@frenchbydesign

Jackie Welling
@jackie_welling

Jackie Welling
@jackie_welling

Courtney
@colormecourtney

Cara Brook
@maskcara

@mimigstyle, @designlovefest, @sazanhendrix, @keikolynn

I was legitimately blown away by the difference in the strength and softness of my damaged hair after using Living Proof for a couple weeks. I’m a huge fan.”
Miranda Anderson
Collaborator, One Little Minute

Awards & Press

More Work