We partnered with Pandora to promote a new feature called Thumbprint Radio – which compiles all of the songs a user likes (or "thumbs") over the years into a station.

With the help of 33 social media influencers from our community like Baddiewinkle, Dytto & KrispyShorts, "That's my Jam!" came to life by tapping into the nostalgia that people feel when they hear an old tune. Read more about the campaign in Adweek, and see some of the best moments here.