Reflecting on our time at Cannes Lions, the festival was a whirlwind of inspiration and innovation, and we were honored to contribute to the discussions shaping the future of creator marketing. This year marked the inaugural year of Lions Creators, an exciting new addition to the festival that enabled creators to attend the festival at a reduced rate, resulting in a record number of creators and marketers taking over the Croisette. As a supporting partner for the Lions' Creators Pass, we got a front row seat to the creator transformation of the festival.

Wellness and Creators: A Conversation at Brandtech Beach

Our festival experience began with an engaging session on the scenic Brandtech Beach. Our CEO, Ryan Stern, sat down with Katie Williams, US CMO of Haleon, to discuss how wellness brands can effectively leverage creators to enhance their marketing efforts and connect with broader audiences.

The key takeaways from this session were that creators are becoming central to marketing success, and tackling sometimes-taboo wellness topics can create genuine connections with audiences. Katie Williams shared Haleon’s journey with wellness-focused creators, highlighting the importance of authenticity and trust in these collaborations.

Going BTS of Creator Marketing with Industry Leaders

Next up, our Chief Innovation Officer, Natalie Silverstein, led a fun, interactive meetup as part of the main festival programming in the Palais that explored the behind-the-scenes world of creator marketing. She was joined by Emily Trenouth from Amazon and Moritz Bartsch from TikTok, who shared their valuable insights on the role of creators in today’s marketing ecosystem. The conversation covered ways that creator marketing can improve—from better results for brands, to smoother operations for agencies, bigger ambition for creators, and continued innovation for platforms.

What’s Next

As we wrap up our time at Cannes Lions, we’re taking with us the excitement and insights from the festival. This year underscored our commitment to driving innovation and staying ahead of the curve in the fast-evolving world of creator marketing.

The connections and conversations from Cannes Lions are just the start. We look forward to more opportunities to connect, collaborate, and drive innovation in the world of creator marketing. Until next time, Cannes! ⭐️