Category
Industry Articles & Insights
Industry InsightsJanuary 14, 2025
How Content Creators Are Embracing Generative AI and AI Avatars: Insights from Our Latest Survey
Generative AI is transforming the content creation landscape, offering creators new ways to ideate, produce, and deliver content.
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Industry InsightsMay 13, 2024
Creators Weigh In: TikTok's Potential Ban and Its Impact on the Creator Economy
We surveyed over 150 creators about how the TikTok ban could shape their futures in the creator economy.
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Industry InsightsMarch 12, 2023
Trends We're Tracking in 2023
Our team curated the need-to-know creator economy, cultural, and consumer trends that will impact influencer marketing for 2023.
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Industry InsightsJune 14, 2022
Creator Marketing & the Metaverse
37% of influencers are interested in opportunities in the metaverse, and 36% of Gen Z students envisioning interacting with brands there.
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Industry InsightsJanuary 07, 2022
Five trends that will impact influencer marketing in 2022
The trends that will impact influencer marketing in 2022
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Industry InsightsSeptember 13, 2021
The rise of the MET-fluencers
The Met Gala is shifting as rapidly as the economy of the artistic industry that its guests inhabit.
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Industry InsightsSeptember 04, 2021
Virtual school fatigue is real but social media and influencer culture helps.
A surprising solution? TikTok and Instagram.
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Industry InsightsMarch 02, 2021
Clubhouse and Audio-Centered Influencer Marketing
Need-to-know details about the latest content creation platform
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Industry InsightsFebruary 24, 2021
Social Influence in a Changing World: 2020 Takeaways for a New Era
Review our latest research and refresh your 2021 influencer plans.
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Industry InsightsDecember 07, 2020
Influencer contracting in 2020 & the rise of career creators.
We sat down with influencer marketing attorney Amanda Schreyer for her take on influencer contracting today
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Industry InsightsAugust 05, 2020
An Early Look at Instagram's Reels
Reels is the latest addition to Instagram’s set of features and allows users to create short-form videos to live on their platform.
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Industry InsightsJuly 06, 2020
Sponsored Content and the Changing Social Media Landscape
Here’s how creators are feeling about sponsored content and brand collaborations
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