Collectively took home two gold wins at this year’s Global Influencer Marketing Awards, which celebrate the best of the creator economy globally – the people, campaigns, and agency teams. This year’s wins recognize our strategic work with B2B software brand QuickBooks and an iconic legacy hair care brand TRESemmé. Both campaigns are proof that authentic creator partnerships can drive real business outcomes.

Here’s what we’re celebrating:

QuickBooks “Own Your Growth” for Best Use of Influencer Marketing in B2B

Small business owners face financial stress, limited resources, and uncertainty. Collectively partnered with Intuit to demonstrate how QuickBooks powers business growth and gives entrepreneurs the confidence that comes from knowing they are supported at every stage.

“Own Your Growth” told real stories from small business creators who openly discussed the ups and downs of entrepreneurship. Creators highlighted pivotal make-or-break business moments that every entrepreneur faces and reinforced how QuickBooks supported them through each challenging phase.

Influencer content didn’t just live on creators’ channels. Creator stories extended across the full brand campaign—from a national television commercial spot to a Times Square billboard. In Times Square, creators filmed behind-the-scenes footage that revealed genuine moments of joy.

“Own Your Growth” delivered 372M+ paid impressions and 4.1M organic impressions, along with 3.7M paid landing page views at a cost-per-view 1.4x more efficient than benchmark. Comment relevancy rate hit 2x our benchmark and sentiment was overwhelmingly positive. The results proved that authentic creator storytelling resonates powerfully in B2B marketing.

TRESemmé New York Fashion Week for Most Effective Micro-Influencer Strategy

TRESemmé owns runway hair—nearing 33 seasons as New York Fashion Week’s official partner. We launched a three-phase micro-influencer strategy to dominate the hair conversation during February 2024, September 2024, and February 2025. Each activation built on the last, elevating creator experiences and cementing TRESemmé as the brand for runway-inspired looks.

TRESemmé engaged ~70 diverse micro-influencers per phase through VIP salon styling sessions, luxury gifting, exclusive dinners, backstage access, and runway invites. Every moment sparked authentic content that brought the brand’s professional-grade products to life—including the new, Target-exclusive A-List Collection.

Whether attending NYFW or receiving bespoke at-home mailers, creators shared how TRESemmé delivers their best looks–on and off the runway.

TRESemmé turned Fashion Week into an unmissable brand moment by prioritizing authenticity, beauty authority, and creator joy. And results proved it worked: 30M+ impressions, nearly 2M engagements, and continuous added-value content that far exceeded benchmarks.

Congratulations to our partners on these wins! You consistently embrace curiosity and think beyond the brief to create stories that truly connect. Thank you for your ongoing partnership and trust as we craft these social-first activations together.