The creator marketing industry is booming, now a $250 billion industry projected to reach $480 billion by 2027*. Creator marketing is a core component in building brand loyalty, amplifying awareness, and driving strong business outcomes. In parallel, consumers are increasingly turning to large language model (LLM)-driven tools like ChatGPT and Google Gemini for search and recommendations. Pair these two game-changing trends, and we have a combination that will forever alter the way consumers think about and engage with brands.

Brands constantly seek new ways to understand consumer sentiment. Reviews, comments, and survey results offer valuable insights. But a critical question has surfaced: What are LLMs saying about your brand, and how does that compare to your competitors? What happens when it’s no longer just about understanding what consumers are thinking and saying about your brand but also our AI counterparts?

Those questions got us thinking. What factors do LLMs use when recommending products? How do LLMs actually perceive brands? And then how do brands’ investments in creator content reinforce or diverge from those perceptions?

Introducing Chorus, an AI-powered tool built on Jellyfish's pioneering Share of Model™ Platform. Chorus gives brands unprecedented visibility into how LLMs perceive them compared to their competitors and translates insights into targeted creator marketing strategies.

What is Chorus?

LLM-Driven Creator Marketing Strategy: Think of Chorus as a way to see your brand through AI’s eyes and then strategically improve what AI says about you. The tool measures the effectiveness of top-performing creator content, and how it aligns to the brand’s key attributes that LLMs cite when recommending products to consumers across search, ecommerce, and social platforms. Chorus then identifies the right creator strategy, content themes, and messaging that will positively shift those AI perceptions.

Natalie Silverstein, Chief Innovation Officer at Collectively sums it up, “We’re responding to a critical new trend: what AI models perceive about a brand is becoming as important as their social media presence. As AI becomes more embedded in search, how it sees your brand will define attention. Chorus enables brands to understand what LLMs are saying about them and influence LLM results by strategically shaping creator partnerships and content to lift a brand's AI-perceived strengths or address its weaknesses.”

Chorus enables brands to understand what LLMs are saying about them and influence LLM results by strategically shaping creator partnerships and content to lift a brand's AI-perceived strengths or address its weaknesses.

Why AI Perception Matters to Your Brand

LLMs are quickly becoming influencers in their own right. A recent YouGov poll, commissioned by Jellyfish, revealed that over half of 18-34 year-olds have had their product choices influenced by AI tools. People are turning to these models not just for information but for trusted recommendations. In fact, 47% of respondents said they trust LLMs to deliver good or even the best recommendations.

With Chorus, brands can now measure and influence these AI-driven narratives through tailored creator marketing alongside traditional consumer sentiment. This makes it a powerful tool for today’s marketing landscape.

Ready to Discover Your Brand's AI Perception?

The launch of Chorus is just the beginning. We help brands win by innovating at the powerful intersection of AI and creator marketing, driving meaningful results through a test and learn approach.

Get in touch to learn how Chorus can redefine your creator marketing strategy today.

Sources:

*Goldman Sachs 2023 Creator Economy Report