From bending the rules of music videos to her first national tour, we've spent the past few months on the road with the M-Train, following Meghan Trainor from east to west on That Bass Tour. But we didn't venture alone!With our partners at HP and Collaborators like Barkley the Pom, Bri Emery, and Chachi Gonzales from the Lips Are Movin' video, we're thrilled to share our behind the scenes look at the fans – like you – who made That Bass Tour a big success! Check out our YouTube page to see favorites like Liza Koshy and Kristin Ess at each tour stop along the way. Featured PostsFeatured ArticleFive trends that will impact influencer marketing in 2022Industry InsightsJanuary 07, 2022Customer advocacy is influencer marketing, and it's the future of marketing.Our NewsletterSeptember 30, 2021Social Influence in a Changing World: 2020 Takeaways for a New EraIndustry InsightsFebruary 24, 2021Up NextCampaignsApril 14, 2015Spring Your Style Forward: Collectively and Old NavyRelated ArticlesIndustry InsightsMarch 12, 2023Trends We're Tracking in 2023Our team curated the need-to-know creator economy, cultural, and consumer trends that will impact influencer marketing for 2023.Read MoreOur CultureJanuary 28, 2023DEI at CollectivelyIn preparing for the year ahead, we wanted to take a moment to reflect on our organization’s commitment to Diversity, Equity, and Inclusion.Read MoreIndustry InsightsJune 14, 2022Creator Marketing & the Metaverse37% of influencers are interested in opportunities in the metaverse, and 36% of Gen Z students envisioning interacting with brands there.Read More
