2016 NA 2016 438497 hero 2 170331 045753

We're thrilled to be honored by the Effie Awards for a recent partnership with HP and Giant Spoon that brought fifteen young creators and influencers together with singer-songwriter Meghan Trainor to produce a video for Lips Are Movin' in celebration of the x360. The final music video and campaign led to 36% growth in millennial consideration, beating sales forecasts for the hero laptop and stealing market share from the category leader.