Wins from Apparel to Web ServicesCollectively took home three OMMA Awards for our work with eos, Athleta and LinkedIn. Our influencer-led campaign strategies stood out by delivering the triple-threat of brand advocacy, social engagement and quality content at scale. Read on to learn about the winning approaches, and congratulations to our awesome brand partners. 🏆 🎉Athleta “Show Her What's Possible” Winner: Best Online Marketing, Apparel/FashionAthleta Girl wanted to inspire women to “Show Her What’s Possible” to address the fact that by age 14, girls are twice as likely to drop out of sports as boys.Working in concert with Athleta’s integrated marketing campaign timed with the 33rd annual National Girls and Women in Sports Day, we collaborated with diverse creators to illuminate the connection between active girls and mentorship from adult women. The social storytelling featured girls wearing Athleta Girl alongside the role models who are helping them stay in the game.Takeaway: To move the needle with social-first customers, think holistically and layer annual influencer strategies with activations that ladder into traditional campaigns.“eos flavor lab”Winner: Best Online Marketing, Cosmetics/Beauty#eosflavorlab sought to showcase eos’ inventive flavor leadership and differentiated product development in a way that would deepen authentic relationships and advocacy among key influencers.Equal parts R&D, product collab and brand immersion, the year-long endeavor kicked off at an event where creators met with eos product development and marketing teams to exchange ideas about new flavors possibilities. Influencer content took fans behind the scenes as creators learned about the brand’s innovations and philosophy. After a crash-course on sensory science, influencers presented their own flavored balms and kicked off development of six original lip balms.Takeaway: Influencer insights can unlock fresh thinking from product development to brand positioning— and create 360° social marketing moments.Linkedin #InItTogetherFinalist, Best Online Marketing, Technology: Web ServicesLinkedIn needed to tell its brand story and build equity around the platform’s greatest strengths: community and belonging.Whether blogging is a side hustle or full-time gig, influencer audiences are deeply interested in creators’ professional lives—so we tapped this curiosity and shaped a campaign to drive advocacy and conversation, on and off-platform. Our influencer-entrepreneurs inspired followers to consider how their professional community can help them achieve their unique definitions of success when everyone is #InItTogether.Takeaway: Brands that help creators realize their ambitions can foster connection with their audiences earn customer loyalty.
