Collectively, Inc. | Aperol Spritz

Campaign

Aperol Spritz

Aperol Spritz 2018 My Kentucky Gent Photo Aug 22 1 13 09 Pm Horiz 2400

Aperol Spritz @kentuckygent

Background

The Campari Group wanted to tap Instagram influencers to drive widespread awareness and advocacy for the Aperol Spritz to inspire consumers to choose it as their daytime summer cocktail of choice.

Overview

From Summer Solstice to Labor Day, we brought together an array of 100 cultural tastemakers to celebrate the Aperol Spritz—the storied Italian cocktail long-beloved for its gorgeous color and popularity as a drink that brings people together.

From barside to poolside to seaside, collaborators created optimistic editorial content infused with Aperol’s unmistakable orange. Whether recounting stories of Italian trips where they first encountered the Spritz or illustrating the ritual behind the bubbly bevvy (ice + Prosecco + Aperol + dash of soda + orange slice)—influencers’ content piqued audience interest and drove favorability.

To further amplify Aperol experiential marketing, prominent ambassador influencers with broad reach on Instagram attended brand-hosted events and shared their experiences, creating repeat exposure throughout the summer in tandem with other PR and social media strategies. Their work prompted followers to try the Aperol Spritz for themselves, and post their own colorful experiences.

The result: the Aperol Spritz was everywhere on social and beyond—even earning coverage by the New York Times—and truly took its rightful position as the drink of summer.

At-A-Glance

  • 381 Total Posts
  • 15% Comment Relevancy
  • 25MM Potential Impressions

Program Elements

Icon 64 Pe Influencer Strategy
Influencer Strategy

Icon 64 Pe Sponsored Posts
Sponsored Content

Icon 64 Pe Events
Event Integration

Icon 64 Pe Product Sampling
Community Sampling

Content Highlights

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