Campaign

Latch Product Launch

Background

Munchkin wanted to reinforce their position as a design-minded and premium brand that creates great products for families with newborns, babies and children.

Overview

Munchkin’s challenge was to partner with influential moms who could share authentic social stories of their Latch line-boosting awareness, engagement and consideration for the brand’s revamped line in 2016.

Results

We activated Lifestyle, Family and Design-based collaborators to drive buzz for the revamped Latch line, by sharing compelling stories around motherhood.

7.6MM
Earned Media Reach
250
Influencer Posts
32K
Engagements

@missnancywong

Content Highlights

@missnancywong

@everydayreading

@miology

@hellosplendidblog

@calivintage

@laurmcbrideblog

More Work