Munchkin’s challenge was to partner with influential moms who could share authentic social stories of their Latch line-boosting awareness, engagement and consideration for the brand’s revamped line in 2016.
Campaign
Latch Product Launch
Background
Munchkin wanted to reinforce their position as a design-minded and premium brand that creates great products for families with newborns, babies and children.
Overview
Results
We activated Lifestyle, Family and Design-based collaborators to drive buzz for the revamped Latch line, by sharing compelling stories around motherhood.
7.6MM
Earned Media Reach
250
Influencer Posts
32K
Engagements
@missnancywong
@laurmcbrideblog
@missnancywong
@everydayreading
