Campaign

Beauty Uncomplicated

Background

To build brand awareness for the new and improved Sephora Collection, we constructed a two-tier program celebrating "Beauty Uncomplicated" on social media.

Overview

With the re-launch of its eponymous house brand, Sephora was looking to engage new and existing customers through authentic storytelling on top social platforms. We tasked credible influencers to curate photo shoots and videos—generating buzz among followers and spotlighting product in hi-res assets for the brand to repurpose.

785k
Engagements
746k
Likes
65MM
Earned Media Reach

@anniejaffrey

Content Highlights

@anniejaffrey

@monicastylemuse

@miss_yanyi

@glitterguide

@jamiepaigebeauty

@brosiaaa

@glitterguide

More Work