Campaign

#WhatsInaYukon Instagram Initiative

Background

GMC presented their new, 2016 vehicle through the social activation, What’s In A Yukon wanting to highlight a group of diverse and talented individuals to bring the #whatsinayukon hashtag to life.

Overview

GMC asked us to help build awareness on social media for their new Yukon vehicle, while testing a more lifestyle-minded content approach.

Results

We created a social content partnership tapping 10 talented photographers across key verticals to bring the Yukon to life organically, as well as deliver brand assets for GMC.

3.5MM
Earned Media Reach
64k
Engagements
45
Brand Assets

Sam Horine
@samhorine

Content Highlights

Sam Horine
@samhorine

Anne Sage
@citysage

Stefaan du Pont
@sdpnt

Sam Horine
@samhorine

Studio McGee
@studiomcgee

Beth Kirby
@local_milk

Miss James
@bleubird

More Work