Meet the HP Sprocket: a pocket-sized instant printer that allows you to create 2-x-3” photos in seconds, complete with emojis and personal touches, right from your smart phone.
We were tasked to make the HP Sprocket the must-have tech accessory of the 2016 holiday season. The challenge was twofold: build buzz for the fashionable new printer among young millennial and Gen Z consumers in a creative way, while also producing smart, engaging social assets the team could use throughout the holiday season in digital and social media.
We embarked on a program to put Sprocket at the center of conversation among the target audience by engaging influencers across key verticals to create and deliver their own advocacy content. We also curated the most engaging content for HP to leverage in paid media so they could target top influencer endorsements to likely buyers online.
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I work with Collectively for two reasons: 1) They act as a true partner, taking the time to understand who HP is, our objectives, and what a win looks like; 2) They are in tune with the market. This enables them to pair us with the right talent and strategies to deliver repeated successes.”
