Congratulations to Natalie Silverstein, our Chief Innovation Officer, for being named to ADWEEK’s AI Power 50! ADWEEK’s AI Power 50 recognizes the leaders driving the advertising and marketing industry’s adoption of artificial intelligence tools, from the data and engineering talent coding algorithms to the creative and strategic professionals using AI in innovative ways.

Natalie quickly identified that every piece of creator content can now train the AI models that shape brand perception, and AI tools are rapidly transforming creative output. Realizing creator marketing and AI were two converging disciplines, she designed two complementary solutions bridging both. First, she launched Chorus, built on Jellyfish’s Share of Model ©, giving brands a competitive advantage as large language models disrupt how brand information appears in search.

Chorus enables brands to understand what LLMS say about them and influence those results by shaping creator partnerships, content, and social-first campaigns to lift AI-perceived strengths or address AI-perceived weaknesses.

Natalie also launched The Gen AI Creator Residency Program, an AI training intensive in partnership with Collectively’s 7,000-person parent company, The Brandtech Group, on the intersection of AI and creator marketing. The program brought AI “maker creators” in-house to work with agency teams. Unlike traditional influencers, maker creators are specialists who use Gen AI tools to create innovative content where the final output, not their personal brand, is front and center. These creators led masterclasses, collaborated on projects, mentored, and shared their expertise. The residency’s final outcome established new benchmarks for responsible and innovative AI use in creative workflows and became a model for enterprise-wide AI adoption. The program earned Best Internal Use of AI recognition in the 2025 Digiday AI Awards.

Internally, Natalie and her team built an AI-powered infrastructure that cuts through creator marketing’s operational complexity. This operating system has achieved a significant reduction in campaign setup time by connecting critical areas of our business – including campaign workflows and data streams to centralize campaign management, client collaboration, data, and insights – in one intelligent platform.

Congratulations, Natalie! Check out the full list featuring this year’s honorees.