We’ve compiled a set of frequently asked creator questions and corresponding answers so that you know what to expect when working with Collectively as a creator.

  • Interested in joining the Collectively network? Submit your application

  • Having trouble signing up on our website? Complete this form

  • Do you have a question that’s not answered below? Submit a request here, and someone from our team we’ll respond as soon as possible.

What is Collectively?

Collectively is the global leader in influencer marketing and part of the Brandtech Group (formerly You & Mr Jones). We combine strategy, creative and technology to deliver the most innovative influencer work. We help brands navigate the ever-evolving social landscape with the best tools, talent, and ideas to deliver impact across the entire customer journey, and we help creators build the space to be authentic and have their voices heard. We work with the most creative voices across all social media platforms and content categories.

Who is behind Collectively?

Collectively was founded in July 2013 by Ryan Stern and Alexa Tonner, two women who have spent the past 15 years ideating and executing creative initiatives between brands and independent content creators. After working at media companies and ad networks—like Conde Nast, Federated Media, and Mode Media f/k/a Glam Media—they combined their years of experience into an innovative agency model to better support the rapidly-evolving social media content landscape. In August 2020, we were acquired by You & Mr Jones, the world’s first Brandtech™ group, and joined forces with theAmplify.

Who can join the Collectively creator community?

Collectively welcomes all digital creatives who are dedicated social media content creators interested in collaborating with brands.

Does Collectively represent talent?

We do not provide representation services for creators, but we can refer you to management companies we recommend and trust.

How big does your audience need to be to be accepted into the Community?

Creators of all sizes are welcome to apply—we do not have a minimum audience requirement to join or be selected for brand partnerships. More than anything, we look for quality content and authentic audience engagement. That said, many brands like to see a total digital audience of at least 10,000 when considering talent for paid partnerships.

What is a Total Digital Audience?

Total Digital Audience is the sum of your followers, fans, and subscribers across your active channels and platforms. For example, monthly blog unique visitors + Pinterest followers + Twitter followers + Instagram followers + YouTube Subscribers + Facebook fans + TikTok followers.

How does someone sign up for Collectively?

Creators can join the Collectively community by signing up on our website. Our Community Team reviews each submission for alignment with our active projects. If we have projects that are a fit for you, we’ll reach out to you directly. We do not have a platform where you can review and self-select opportunities.

Help! I am having trouble signing up on your website.

Please complete this form if you need help with our creator application. Our team reviews these submissions and works as swiftly as possible to troubleshoot and respond. In the meantime, we can still discover your social media accounts in our creator database, and we'll reach out to you if we have campaigns that are a fit for you.

Is everyone who applies to the creator community accepted?

The majority of creators who apply are accepted into our community. If a submission is declined, it is likely because the creator’s content is inappropriate, defamatory, or lacks active development/posting frequency.

What kinds of brands does Collectively work with?

Collectively partners with a variety of brands, from global household brand names to independent or startup companies you’ll be excited to discover first. Our clients span many consumer lifestyle categories, including Fashion, Retail, Beauty, Home Decor, Parenting, Tech, and Wellness.

What types of brand partnership opportunities does Collectively offer?

We’ve seen hundreds of influencer marketing campaigns over the years, so we know there are countless approaches to brand collaborations—from sponsored blog and social media posts to events, photoshoots, video shoots, focus groups, product sampling, and much more. We’ve developed all these types of partnerships for various clients, and our opportunity bar is high. Partnerships must be creative, thoughtfully approached, appropriate for social media, offer value for both brand and creator and be budgeted fairly. We don’t waste time with programs that fall short of our expectations or make unreasonable requests.

How does Collectively select creators for campaigns?

Our creator selection process varies for each campaign. Each brand has unique and specific needs, and each initiative has different goals and performance indicators. Just because an influencer has a large following or engaged audience doesn’t mean they’ll be a fit for a campaign. We find that “brand fit” is marketers' first consideration when choosing influencer partners. Criteria such as geographic location, active social platforms, hobbies, values, and content aesthetics can also determine a good brand fit.

Am I paid for the opportunities Collectively offers me?

Yes, creators are paid for their work. Most often, this is in the form of cash payment. Occasionally, compensation may be offered in the form of goods or services. For example, we may offer a full-size product in exchange for a post. For any gifting campaign where cash payment is not offered, we ensure that the value of the product or service is adequate and respects the creator's value. We are clear about the compensation on a per-opportunity basis so that creators can decide whether to apply.

What are Collectively’s payment terms?

Standard payment terms are net 60, and payments are made via PayPal at the end of the month. PayPal reports its own 1099 for all PayPal account holders. As a PayPal account holder, you can access your 1099 directly in your PayPal account.

How much will I be paid?

The compensation varies from project to project based on a variety of factors, including the scope of work and volume of deliverables, content production requirements, usage, exclusivity, category sensitivity, past performance, product value, audience size, engagement rates on platforms where content will be published, and the campaign timeline. We’re open to negotiating compensation on a project basis but are held to an overall budget provided by brand partners, which can affect the rates we can offer. Payment terms are agreed to before participation in an opportunity.

How will I know when there is an opportunity that’s a fit for me?

When Collectively is recruiting for a project, we send an email notification to creators who might fit the specific profile. Creators can respond to the opportunity by signing up or ignoring it if they're uninterested. Our team reviews all program applications to identify creators who meet the requirements and fit the brand's criteria. We share those creators with our brand partners, who make the final selections and approvals.

You can anticipate hearing back from a team member within 2-4 weeks to confirm your participation status. Please note that final campaign participants are confirmed based on approval from the brand, alignment with the budget, timeline, and competitive exclusions.

If I’m selected for an opportunity, what do I have to do?

Each opportunity has a unique assignment. Collectively will provide a detailed description of what is required if you're chosen for an opportunity. We manage the entire partnership process from start to finish, providing clear instructions and briefs and acting as a resource for guidance and assistance. We take care of the little details so you can focus on generating your most creative content and ideas.

Why wasn't I chosen for a campaign and how can I increase the amount of opportunities I’m selected for?

Collectively designs custom campaigns that often have complex and nuanced casting criteria. If you're not selected for an opportunity, it doesn't mean we don't value your time or content—it just means that the particular program wasn't a fit.

When signing up for a campaign, we recommend that creators provide additional information as to why they meet the program criteria so we can highlight that context to the brand. Typically, brands look for partners who are passionate about the opportunity, have strong engagement metrics and audience health indicators, and have a compelling story that aligns with the campaign theme.

How can I login to update my account or review opportunities?

You can log in to our Creator Portal to update your information and verify your active social media accounts. You cannot see open opportunities or apply for campaigns through the Creator Portal, but you can manage your account information.

Everything you need to know about logging into the Creator Portal can be found here. If you’re having trouble logging in, please complete this form so we can help you troubleshoot. In the meantime, please note that you are still discoverable in our database and considered for programs even if you are having trouble logging in.

Can you pitch my idea to a specific brand?

We love hearing your collaboration ideas and are certainly open to them! If your idea is relevant to a current project or one of our brand partner’s campaigns, there may be an opportunity worth exploring. However, we cannot guarantee that an opportunity will arise.

I haven’t been selected for a Collectively campaign since I signed up, why?

There can be many different reasons why you haven’t been selected for a particular campaign. The reasons vary from project to project, so we encourage you to continue raising your hand and not give up! Additionally, the more information we have about you, the easier it is for our team to match you with upcoming campaigns, so we encourage you to update your information in the Creator Portal and authenticate your social accounts. If you’d like feedback on a specific program, don't hesitate to contact the Collectively representative you’ve been speaking with for that particular program.

What does it mean to authenticate my accounts? How do I authenticate my accounts?

Creators participating in our programs are required to authenticate their social media accounts to verify their audience demographics and allow us to track campaign content seamlessly. Having authenticated social accounts will increase your visibility for more programs with Collectively. You can authenticate your accounts in the Creator Portal. Check out this guide for a more detailed tutorial on authenticating your social platforms.

Who can contact with questions and/or updates?

We strive to make your experience positive and welcome your comments, concerns, and questions at any time. Our Community Team is your dedicated resource for all questions, concerns, and feedback. You can also contact any team member you’ve worked with before. However, she or he may connect you directly with this FAQ as a first step in helping answer any questions. For questions about an active campaign, please connect with the Producer or team member you have been working with on that project. If you have a question not addressed in this FAQ, please complete this short form.

Can I work with Collectively and other brand partners and agencies?

Yes. Collectively does not require exclusivity from creators. However, we strongly encourage any creator to review any contract they have signed with another company or brand to be sure they are allowed to work with Collectively.

Do you still have a question that’s not answered here?

You can submit a request here, and we’ll respond as soon as possible.