How Brands (Sometimes) Select Influencers for Campaigns

How Brands (Sometimes) Select Influencers for Campaigns

We’ve executed hundreds of successful influencer marketing campaigns, and we often get asked how brands actually select influencers for projects. Influencer marketing is not a one-size-fits-all application (we wrote all about that here) and while every search is different, you might be surprised by how the selection process actually works.

If you are an influencer trying to book more brand collaborations, or a marketer recruiting for an upcoming influencer campaign, read on for the top trends and tips when it comes to brands selecting creative partners. 

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5 Rules For Brands and Influencers To Be FTC Compliant

5 Rules For Brands and Influencers To Be FTC Compliant

We've facilitated thousands of paid collaborations between brands and our community of +5k influencers, content creators, brand advocates and artists. When it comes to FTC disclosure, we know the rules. We also know that in an ever-changing digital landscape, do's and don'ts can get fuzzy – so here are our top tips and practices to ensure all online partnerships are 💯 legit in the eyes of the FTC.

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Gold Pearl Award: Best Native Advertising/Advertorial - Living Proof #YourBestHair

Gold Pearl Award: Best Native Advertising/Advertorial - Living Proof #YourBestHair

As the longest running content marketing awards program in the United States, the Pearl Awards is recognized by those in the industry as one of the most respected events of the year, celebrating colleagues and those making an impact in the field. Finalists were picked from 400 entries from leading brands, publishers, and agencies around the world. Experts judged entries on overall effectiveness, creativity and editorial excellence.

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Pearl Awards Finalist: Best Social Media - HP #Epic360

Pearl Awards Finalist: Best Social Media - HP #Epic360

As the longest running content marketing awards program in the United States, the Pearl Awards is recognized by those in the industry as one of the most respected events of the year, celebrating colleagues and those making an impact in the field. Finalists were picked from 400 entries from leading brands, publishers, and agencies around the world. Experts judged entries on overall effectiveness, creativity and editorial excellence.

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