Our Newsletter

Mental health
Our NewsletterSeptember 30, 2021

Customer advocacy is influencer marketing, and it's the future of marketing.

Our latest industry round-up features discussions about the growing importance of customer advocates and ambassadors in brand marketing strategy.

Read More
Our NewsletterAugust 02, 2021

Edition #14: Social Influence & the Olympics

Gold medal social influence trends shaping our digital culture...

Read More
Volume 11
Our NewsletterAugust 28, 2020

Edition # 11: Influencer strategy for Q4

We need hope, humor, and realistic ideas for fostering connectivity this holiday season (spoiler: influencers can help).

Read More
Tolaniav jpg 2
Our NewsletterJuly 01, 2020

Edition # 10: Creators are a force for social change

We believe that advertising campaigns should reflect the greater diversity and values of our changing world.

Read More
Our NewsletterMay 28, 2020

Edition # 9: Influencer culture + commerce, politics, and entertainment.

In this edition, we're exploring how influencer culture shows up in three major pillars of American life: commerce, politics, and entertainment.

Read More
Our NewsletterApril 22, 2020

Edition # 8: Bracing for change & a socially distant influencer economy

Constant change has been a defining characteristic of the social influence industry.

Read More
Our NewsletterMarch 11, 2020

Edition # 7: Ephemeral features and keeping the spark alive with creators

Decoding the complex world of influencer marketing for busy marketers and industry experts.

Read More
Oldnavy shoot
Our NewsletterDecember 12, 2019

Edition # 5: Instagram’s move not liked by all, FTC pilots playbook and “influencer cities” emerge

Here’s a fact that should surprise no one: 2019 saw the largest online Black Friday spending day ever, while brick and mortar sales fell 6%.

Read More
Iamafoodblog Kahlua 7031ig sm for blog
Our NewsletterNovember 21, 2019

Edition #4: Content realness, TikTok, and a new standard for measurability

Pre-holiday explosion of food content, high schoolers form TikTok clubs, and running the DTC playbook.

Read More
Sm email 3 for eric dunn segrams pernod
Our NewsletterOctober 10, 2019

Edition #3: A TwitchCon first, #ad inclusivity and Carpe Diem on LinkedIn

Out of the box ideas from in the field to jumpstart Q4 (and beyond).

Read More
Sm email 2 kate ogata for rothys
Our NewsletterSeptember 12, 2019

Edition # 2: Beyond Content Collaboration, More for Stories and HBR on #ad

A look at influencer strategies from Adidas and H&M, "Threads" —> DMs, and findings on disclosure.

Read More
Sm email 1 Boosted Boards Connor Reilly Boosted Board V1 1 horiz 2400
Our NewsletterAugust 09, 2019

Edition # 1: VidCon 2020, Cringe and End of Likes?

Subscribe to our newsletter to keep up with important trends shaping influencer-led marketing.

Read More
Subscribe to our newsletter!