Our latest industry round-up features discussions about the growing importance of customer advocates and ambassadors in brand marketing strategy.
Gold medal social influence trends shaping our digital culture...
We need hope, humor, and realistic ideas for fostering connectivity this holiday season (spoiler: influencers can help).
We believe that advertising campaigns should reflect the greater diversity and values of our changing world.
In this edition, we're exploring how influencer culture shows up in three major pillars of American life: commerce, politics, and entertainment.
Constant change has been a defining characteristic of the social influence industry.
Decoding the complex world of influencer marketing for busy marketers and industry experts.
Here’s a fact that should surprise no one: 2019 saw the largest online Black Friday spending day ever, while brick and mortar sales fell 6%.
Pre-holiday explosion of food content, high schoolers form TikTok clubs, and running the DTC playbook.
Out of the box ideas from in the field to jumpstart Q4 (and beyond).
A look at influencer strategies from Adidas and H&M, "Threads" —> DMs, and findings on disclosure.
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